Search results located below the map pack are called localized organic results. NAP (name, address, phone) citations are online mentions of your business that display your business name, address, and phone number. Usually, UX improvements should be applied to the entire website, not just webpages. However, if you want to keep pages with unique layouts, keep in mind that a different design means a different experience. An internal link is a link from another page on the same website. You can view external (outbound) links on any page with Ahrefs’ SEO Toolbar.
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When you click on Focus Keyword, you’ll see an analysis of how you’ve used your target keyword. Every big Google algorithm update is designed to better identify quality. High-quality content is original and engaging content that covers the topic well and satisfies searchers. And optimizing your images can boost their appearance in Google Image Search, leading to additional traffic.
- Image alt text helps search engines understand and index images properly.
- In script tags, use attributes like “async” or “defer” to prioritize essential elements.
- Although this process may seem unnecessary at first, you’ll surely be thankful for planning everything ahead when you start the optimization process.
- Showing Expertise, Authoritativeness, and Trustworthiness (or EAT), optimizing your title tags, and writing good copy are all elements of good on-page SEO.
- AIOSEO will tell you whether you’ve gone over the character limit.
The H1 tag is your main page title, and you should only use one per page. H2s mark your primary sections, while H3s and beyond create subsections. A thorough review helps you identify gaps in information, opportunities for clearer explanations, and areas where you can add more value for your readers. Use headers, short paragraphs, and bullet points to make your content easy to scan and understand. A compelling meta description can significantly increase your click-through rate (CTR). Also, the search engine results page (SERP) is dominated by informational articles.
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When it comes to on-page SEO, keywords play a critical role in improving your online visibility. On-page SEO (also called on-site SEO) is the practice of optimizing webpages to rank higher on search engines. It includes optimizations to visible content and the HTML source code. If you want to improve your search engine rankings in 2025, you need to get backlinks. On-page SEO is a term that covers numerous strategies applied on a web page to improve its ranking within search engine results.
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Key elements of on-page SEO include optimizing title tags, meta descriptions, content (including keyword usage), internal links, URLs, images, and ensuring a positive user experience. These elements collectively contribute to improved search engine rankings and user engagement. High-quality content properly optimized for your target keywords is more likely to attract links and to rank in Google. Aside from your site content, technical SEO factors such as site speed and title tag placement are also ranking factors. By taking a holistic approach, you are “checking” as many boxes as you can for Google, giving your site the best shot at ranking and increasing overall organic traffic.
Headings and subheadings help users easily skim through a page to find specific information, enhancing the overall readability of the content. HTML elements encompass visible text, metadata, multimedia content, and source code elements like HTML, CSS, and JavaScript. Optimizing these elements can significantly improve the on-page SEO experience. Google prefers responsive mobile websites when determining its rankings to accommodate most web traffic now BHS Links driven by mobile devices.
Adding personal insights, case studies, or examples can highlight your practical understanding of the subject. Buttons and links should be large enough to tap comfortably and spaced out to prevent accidental clicks. Touch-sensitive styles, such as enlarging buttons when tapped, enhance interactivity. Media queries also allow you to tailor button sizes and styles for various screen dimensions. Measuring and tracking these metrics can be done using tools like Google PageSpeed Insights, Lighthouse in Chrome DevTools, and the Core Web Vitals report in Google Search Console.
When done right, there is an increased chance that your content is the answer that voice assistants read aloud. Use a schema tester like Schema Markup Validator to validate that the code was added to your site correctly. You can also use my free FAQ schema generator to create the code.
The “Common Keywords” section is useful as it shows you the total number of keywords you share with each site. Their tool makes the process super easy and can save you a lot of time. So if you wanted to cover that topic on your site, you’d want to note that the first page results are made up mostly of list posts. To do that, just type one of the keywords that you found into Google. These usually make great keywords for SEO because they come straight from Google. Get more tips on mastering this on-page optimization with our guide on optimizing UX for SEO.
For all of the reasons above, you shouldn’t neglect internal linking. It’s best if you add internal links as you create new content or even strategically plan them through a content hub. And remember, it’s never too late to add internal links to your existing content. Best keywords & best content are the keys to improving your search engine rankings and archive SEO success. You can use Yoast to help you set up different title tags for readers and search engines to get the best value propositions.