Off-page SEO refers to SEO-related practices that do not occur on your website. The most common off-page strategy is building backlinks, whereby you try to generate links from other websites to yours. You can achieve this by pitching stories to journalists or contributing guest blog content for other brands.
Meta tags
Search engines like Google can penalize your website for keyword stuffing. Entity salience goes beyond traditional keyword techniques, like TF-IDF, for finding relevant terms in a document by leveraging known relationships between entities. An entity is anything in the document that is distinct and well defined. Schema markup provides a way to semantically structure portions of your text in a manner that explicitly define relationship between terms.
Common questions about on-page SEO
Other good practices include adding punctuation, numbers, and emotionally charged words to your titles to catch the audience’s attention. While these don’t directly impact how search engines perceive your titles, catching audience attention can boost rankings by gaining more clicks. Today, though, search engines have grown exponentially more sophisticated.
In addition, they provide another opportunity for you to include the primary keyword that you might be targeting for that URL. Moreover, if you include your primary keyword or other search terms within your descriptions, then Google will bold any words from the keyword within the search results. Taking this step will help make the next steps much easier to do as you’ll be able to identify the target keyword (or other search terms) for your pages. In order to make the most of this On Page SEO checklist, I highly recommend performing keyword research for your core landing pages.
User Experience & Engagement Implementation Guide
Or when you’re using a term you don’t have your own article on already, but you want to provide a useful resource for your readers. You can quickly analyze your site’s topical authority with this handy spreadsheet. Problems you can solve with your products, services, or content. This means that they make valuable keywords to SEO Anomaly optimize your site around.
It offers valuable insights into the performance of your pages in search results, including search queries, click-through rates, and more. However, with the right approach and tools, it is possible to maintain high standards of SEO across all content efficiently. Each of these benefits demonstrates that on-page SEO is a fundamental component of any successful B2B online marketing strategy. By effectively implementing on-page SEO, B2B companies can achieve sustainable growth and a significant competitive advantage in the digital marketplace.
- You need as little duplicate content on your site as possible to avoid keyword cannibalization issues and other SEO issues.
- Generally speaking, the more backlinks (from unique websites) a page has, the higher its chances of outranking its competitors on the SERPs.
- To optimize your image, include the target keyword in the file name.
While not directly influencing Google’s rankings, the meta description plays a pivotal role in attracting clicks in SERPs by providing a compelling summary of page content. For example, you can see these results with the metadata when you search on Google. To maximize your click-through rate, ensure the metadata is optimized and close to your written content. Tools like AIOSEO’s on-page content analysis features create a report instantly based on your existing content to suggest improvements, SEO scores, and new ideas. Link building is generally considered an Off-Page SEO strategy. However, internal linking, since it’s part of your content creation process and is on the webpage, is always part of your on-page strategy.